Wednesday, July 25, 2012

Rory Sutherland: Life lessons from an ad man [TED]

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life.


1 comment:

  1. I'd LOVE to see advertising money spent to increase our awareness of the everyday things we take for granted, like Rory commented in his closing statement. And I remember that "ad campaign" about the diamond-shaped Shreddies... hope everybody laughed as hard as I did the first time it aired!


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